AI Product DesignerOpen to Senior / Lead AI Product Design roles
I design AI productspeople actually adopt.
Fourteen years designing and scaling SaaS, from founding designer at Instapage (0 → $30M ARR) to AI-assisted enterprise tools at Zendesk. On the side, I build and ship my own AI products.
01 · Case studies
Selected work
One event definition that keeps every system in sync
Replacing manual, error-prone workarounds across ten product touchpoints with a single guided flow.
02 · Built & shipped
Not just designing AI: shipping it
Products I design, build, and operate end-to-end. They keep my understanding of AI practical, not theoretical: model behavior, prompt design, latency, trust.
03 · About
Fourteen years, every stage
I'm Ivan, an AI product designer with fourteen years of building and scaling SaaS products. I was the first design hire at Instapage, where I owned the product from 0 → 1 and stayed through the growth to $16M ARR, a 10+ person product team, and tens of thousands of customers. Along the way I spent a year and a half as a product manager, which permanently rewired how I design.
What makes me different from most designers “doing AI”: I ship it myself. Sonas, UX Copilot, and AI Design Review are products I designed, built, and operate. That hands-on loop (model behavior, prompts, latency, cost, trust) is the fastest design education I've ever had, and it shows up in every product decision I make.
I'm based in Belgrade, and people I work with would tell you I'm collaborative to a fault. Off-screen you'll find me by the sea with my family, usually with a good glass of wine nearby and one eye on a watch I probably don't need.
Senior Product Designer
- Led the design response to WFM's adoption and retention problems after analysis traced ~80% of the top blockers to the scheduling area I owned. Defined a long-term scheduling-configuration vision (AI included) and a short-term roadmap building toward it.
- Designed AI-assisted scheduling concepts, including an internal tool that helps support managers validate schedules quickly, and explored how AI decision-support could work across scheduling more broadly.
- Shipped the first steps of that vision: agent personal-availability settings, Holidays & Closures, and bulk task actions, each closing a specific adoption gap.
- Led a cross-team initiative to overhaul time-off tracking accuracy across Zendesk WFM, used by support and WFM managers (~700 enterprise accounts, up to 1,000 agents each).
Principal Product Designer
- Redesigned AI-powered content generation (GPT-4), lifting feature adoption 4×.
- Owned the redesign of the core product dashboard used by 20k+ customers, improving feature discovery.
- Led the redesign of Heatmaps analytics, improving usability and adoption for marketing teams.
- Partnered with leadership on pricing and packaging strategy during a key growth phase.
- Mentored designers and helped grow the product design function.
Product Manager
- Owned roadmap for Integrations, Leads, and Experimentation used by thousands of customers.
- Launched Zapier integration (1,000+ tools), significantly expanding the product ecosystem.
- Led redesign and launch of experimentation platform enabling scalable A/B testing workflows.
Founding Product Designer → Senior Product Designer
- First design hire at Instapage. Owned product strategy, UX, and core architecture from 0 → 1.
- Designed and launched the original landing-page builder, adopted by thousands of businesses.
- Contributed to growth from $0 to $16M ARR through rapid product and customer expansion.
- Helped scale the product team from 1 to 10+ across design and product.